Tuesday, June 09, 2009

Parabasis: TCG Conference Blogging: One Big Takeaway:

Institutional theaters (in fact, I'd just say TCG member theaters in general and of course there are numerous exceptions it's a big world out there) seem to think that they can do the exact same work they're currently doing, but market it differently (and in different ways) and younger audiences will magically show up. They are very, very, wrong about this. If they really actually want younger audiences to come, they need to change their programming before they change their messaging.

7:06 PM