I liked Microsoft better when they were assholes - (37signals):
I actually liked Microsoft better when they stood for something. Even when that something was being a ruthless corporation hell-bent on world domination. Batman needs the Joker too.
It’s hard to imagine that the once mighty 800-pound gorilla in the room has been reduced to a mere monkey. A monkey with a $230B market cap, but a monkey no less.
I pity the marketers working the Microsoft account. There’s no way to win. If they go vague, they get people_ready. If they go edgy, they get panic and push back. Talk about a set of golden handcuffs.