You don't create a culture - (37signals):
From time to time during conference Q&A sessions I’m asked “How did you create the culture at 37signals?” or “What do you recommend we do to set up an open, sharing company culture like yours?”
My answer: You don’t create a culture. Culture happens. It’s the by-product of consistent behavior. If you encourage people to share, and you give them the freedom to share, then sharing will be built into your culture. If you reward trust then trust will be built into your culture.
Artificial cultures are instant. They’re big bangs made of mission statements, declarations, and rules. They are obvious, ugly, and plastic. Artificial culture is paint.