Sunday, April 13, 2008

Cocoia Blog » Swiss Interface Syndrome.:

I’d like to conclude this plea for common sense with the best educated guess I could find on the actual reasons for a Helvetica popularity surge in this day and age. Erik Spiekermann, a great type designer, was asked in the eponymous Helvetica movie;

“Why, 50 years later, is [Helvetica] still so popular?”

Erik stares into space a few seconds, pondering, sighs, then answers:

— “I don’t know… Why is bad taste ubiquitous?”

1:01 AM

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