What Microsoft can teach Apple about software updates | Ed Bott’s Microsoft Report | ZDNet.com:
So I was stunned and angry when I saw Apple Software Update pop up on her PC last week. There were no updates for iTunes or QuickTime, the two Apple programs I installed for her. Instead, using the same mechanism that delivers security updates, Apple Software Update was offering Safari 3.1 for Windows, with the check box obligingly selected and the Install button awaiting her click.
For the record, I think Apple is dead wrong in the way it’s gone about using its iPod monopoly to expand its share in another market. Ironically, an excellent model for how this update program should work already exists. It’s called Windows Update, and it embodies all the principles that Apple should follow.