David Byrne Journal: 11.03.2007: Social "Hateworking", IKEA:
Why does everything have weird names? Every container, shelf, cabinet or appliance had some odd name, as if people from Planet Sweden anthropomorphized these objects, naming each one they encountered as best they could**:
One soon realizes that one of the goals of this “game” is to decide which cabinets, in which wood or wood-like material, would, could or should be combined with which counter materials, and then to match them to a particular style sofa and upholstery, and finally, to select the color and texture of floor material that would coordinate best with all the above.
There are free measuring tapes available to help you, dotted lines are painted on the floors (to help determine square footage), and personnel hover at computers waiting to guide you through the whole mix and match system — game spoilers, one might say.