I, Cringely . The Pulpit . The Puppet Master | PBS:
While I suppose there may have been some legal reason not to talk, I really doubt that was the issue. Rather, Steve Jobs just liked snubbing the world’s richest man. It was classic Jobs, and I should have seen it coming. We both should have. So the Vanity Fair story never happened.
One thing that Gates told me in that interview was he didn’t understand why Jobs had gone back to Apple at all. “Why would he do that?” Bill asked. “He has to know that he can never win.”
Okay, we’re back in 2007, eight years after that interview with Bill Gates and the subsequent snub by Jobs and the question being asked about Jobs is still the same: "Why did he do that?" And the answer is still the same: "Because he can."
This week’s iPhone pricing story, in which Apple punished its most loyal users by dropping the price of an 8-gig iPhone from $599 to $399 less than three months after the product’s introduction, is classic Steve Jobs. It wasn’t an accident. It wasn’t a thoughtless mistake. It was a calculated and tightly scripted exercise in marketing and ego gratification. In the mind of Steve Jobs the entire incident had no downside, none at all, which is yet another reason why he is not like you or me.