Entrance Applause - Theater - New York Times:
In Japan traditional kabuki theater is known for kakegoe: shouting at actors upon their entrance, and throughout the performance. When an actor strikes a traditional pose along the entrance, audiences will shout out his yago — literally “shop name” or theatrical studio — or lines of encouragement like “You’re better than your father!,” referring to the tradition of passing roles down through the generations.
Kakegoe makes up for the nonexistence of curtain calls. “There’s a saying in kabuki theater that if you wait until the end of the performance, it’s too late,” said David Furumoto, who teaches theater at the University of Wisconsin.