Cult of Mac » Blog Archive » Academic Journal Beaten Down In Pursuit of Apple Design Group:
Every few years, another writer who hasn’t followed Apple’s design heritage for very long decides to figure out where it comes from and why it’s been such a success. And every few readers, they end up talking with people extremely tangential to the process who haven’t been involved for at least 9 years. The latest is poor Daniel Turner, writing for the MIT Technology Review:
But the omerta that prevails at Apple proved too strong. Company representatives declined to speak with me, and sources only tangentially engaged with the industrial-design process said that they could not talk either. When I asked Paul Kunkel, author of the 1997 book AppleDesign, for tips on obtaining interviews, he laughed and said, “Go sit outside the design-group offices with a pizza.” What follows is as clear a picture of the Apple design process as we could get.
Which is to say, very out of date and filled with speculation.
9:39 PM
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