Behind the Fall of Imus, A Digital Brush Fire - WSJ.com:
At 6:14 a.m. on Wednesday, April 4, relatively few people were tuned into the "Imus in the Morning Show" when Don Imus referred to the Rutgers women's basketball team as "nappy-headed ho's."
Ryan Chiachiere was. A 26-year-old researcher in Washington, D.C., for liberal watchdog organization Media Matters for America, he was assigned to monitor Mr. Imus's program. Mr. Chiachiere clipped the video, alerted his bosses and started working on a blog post for the organization's Web site.
Yesterday, after eight days of dizzying activity, CBS pulled the plug on Mr. Imus's hugely successful radio show. One day earlier, MSNBC had canceled its broadcast of the show on cable TV. CBS had originally suspended Mr. Imus for two weeks, but succumbed amid an escalating national outcry and an exodus of big advertisers. "All of us have been deeply upset and revulsed by the statements that were made on our air," CBS Corp. CEO Leslie Moonves said yesterday in a written statement.