How to Change the World: Ten Questions With Jackie Huba and Ben McConnell:
YouTube won because of a vitally important theme: It democratized data. YouTube made user data transparent while Google Video did not. YouTube exposed data like numbers of views, comments, referrers, as well as most popular referrers, most popular videos, most popular channels, etc. That data helps YouTubers gauge their own popularity and allows the larger community to measure relative popularity, too. Google did none of that out the gate. It democratized data using a piecemeal approach, and it didn’t set any standards along the way. YouTube set all of the standards.