Nick Denton, Publicity Cat - How the Gawker Media guy reaps so much media attention:
The publicity hound scratches the closed door, yips, and slobbers in hopes that someone—anyone—will notice him. But the publicity cat is stealthy, remaining in sight and just out of reach. Not necessarily unfriendly, he dispenses only as much attention as he needs to, which usually means he leaves them wanting more. Classic publicity hounds: Larry Ellison, Arlen Specter, and any celebrity who appears regularly on Larry King Live. Classic cats such as Steve Jobs, Bill Bradley, and Bob Dylan feed the media beast, but only on terms advantageous to them.
To our shortlist of classic cats, let's add the much-quoted Nick Denton, whose Gawker Media produces an entertaining and sardonic group of blogs.