Even Canadians Find American Apparel Edgeless, Unpleasant - Gawker:
American Apparel prides itself on being a pioneering company. No doubt that I supported many of its initial ideas that built the foundation of its business model. But the company that looked so good on paper no longer corresponds with itself . The stores have lost concept and look like flea markets, your products have lost quality, and your business ethics are being erased and replaced with the usual corporate shtick- in short, you are well on your way to becoming another institution, and your outrageous company has become horribly predictable. In addition to this, the exploitations of the cultures, sexual orientations, and individuality of the people featured in your advertisements only serves to show that you really don’t understand what is relevant and edgy today within youth culture; your target market. You’ve effectively moved the exploitation of workers in your “non-sweatshops” to your own retail workers and models featured on the pages of newspapers and magazines, cashing in on what you assume a generic public will perceive as subversive and political.
And it will only continue from here.