Friday, February 24, 2006

BiZBash: Ideas and Resources for Special Events and Meetings:

The Vanity Fair party at Mortons—with its well-documented reputation as the evening's most exclusive, star-studded party—comes with a price tag estimated at $2 million (the magazine's PR team didn't respond to our requests for comment). In past years, the party has featured a 30-foot-long, 10-foot-tall myrtle topiary in the shape of the magazine's title, lighting by lighting-designer-to-Buckingham-Palace Patrick Woodroffe, and tables set with Asprey accessories and custom-made engraved enamel lighters.

But the price of the party also includes dollars spent long before the doors to Mortons swing open. Condé Nast, the mag's New York publisher, flies as many as 30 staffers to Los Angeles to prepare for as long as three weeks; they stay at the Beverly Hills Hotel and drive rented cars.

1:47 PM